Project 2: Using Text Analytical Tools for Business Purposes

Social media has grown to become a very important source of information for travelers to make decisions regarding destinations and hospitality services. Particularly, online product reviews such as those in websites Tripadvior and Yelp have become an essential electronic word-of-mouth (eWOM) and have shown to influence consumer behavior and, as result, generate impact on business performances. Therefore, there is an increasing need for businesses to understand what consumers are sharing with each other through these online reviews. In this exercise, you are expected to apply a text analytics tools, i.e., word cloud generator, to online reviews and interpret the results from the business perspective.

Specifically, you need to do the following:

Identify a real business you are interested in;

Propose an idea to use Word Cloud Generator (https://www.wordclouds.com/) for business purposes;

Collect data (>100 reviews), run analyses (show graphs), and interpret results (what it means);

Make recommendations to the business.

Note:

You need to provide the rationale for the data you select.

There are different ways to enter the data, how you want the data to be processed (e.g., removing stopwords etc), and how you want the program to display the word clouds. You should explain these specifications in the paper.

There are different ways to use the tool, e.g., to understand what people talk about the business in negative vs. positive reviews, how does the focal business compare with its competitors, etc. You need to be creative!

A few requirements for the paper:

Use a cover page, main body (consisting of sections) and reference page to organize your paper.

Try to limit the main body to five pages of actual text (including tables, charts, and figures). The paper must be double-spaced and written in twelve-point type with standard margins. The page limit does not include the cover page, a reference page (if applicable), and/or any attachments you would like to include.

You must reference all of the sources you cite in the paper. An APA guideline has been posted on the Canvas site.

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Your work will be evaluated based upon:

Description of the business and its environment (20 points)

Analyze its market characteristics (30 points)

Word cloud ideas (80 points)

Communication (20 points): format (e.g., cover page, page number), page limit, grammar, organization, etc.

Total: 150 points

YOU ARE HEREBY FORWARNED:

IF YOU DO NOT INTEND TO FOLLOW THE DIRECTIONS,

PLEASE DO NOT TURN IN THIS EXAM.

Type your answers to the question(s). Answer the number of questions you were assigned based on your quiz score from the following nine questions. Whenever you can, you should use issues from the text, class, or the news items to back up your response. CITE YOUR SOURCES within the text of your answer, if not, your test will not be graded. The length of your answers should be MORE than FOUR paragraphs (e. g., at least five). You MUST give your opinion and answer why you believe this way. No citations and your test will not be graded.

here is the question you want to answer

1. How has the President shown leadership on an issue that the United States faced or faces? Give some real life examples that have meaning for you, support these with back-up from the test, media and articles. What is your opinion and why do you believe this way

the book name is We The People e12 by Thomas Patterson

Each culture has its own norms, attitudes, and beliefs that can impact how emotions are displayed. While researchers have discovered universality of emotions and facial expressions among cultures, the display and intensity of these emotions, facial expressions, and attributions differ across cultures. For example, in the Amish culture, members do not readily weep in the event of death because of the way they view death in the life cycle. Consider how the display of emotions is expressed in various cultures and how it may impact various aspects of their lives.

Think about the emotional expressions that you might observe in the two cultures during rites of passage, such as births, wedding ceremonies, and funerals. In addition, consider the similarities and differences of the expressions of the emotions that you might observe.

With these thoughts in mind discuss the two cultures you selected. Then describe how each culture typically expresses two emotions (e.g., happiness, sadness, fear, and anger). Finally explain how these cultures influence the expression of these emotions. Support your responses using the Learning Resources and the current literature.