Report on your learning about audience centeredness; the boss wants to know how you are progressing because she personally advocated for this professional training experience for you and the value you see benefiting the company.

2 brief readings on Audience Centerdness is attached.  Please read it to understand what the assignment is asking.

Task:   You are to write a 200 word memo to your boss in memo format .  (Email does not mean unprofessional and overly casual.)

Task Definitive:  Detail on an aspect(s) of the unit that personally affected you.  It is not an academic regurgitation!  It is a reflection.  The question you are answering is ‘what has changed your thinking and how will you use it” based on your readings for the week on audience centeredness.


Additionally, while this work is part of your participation grade, it is also a vehicle for me to give you writing feedback in order for you to learn to write better.    It is to be attractive on the page as well.  Business writing is about content AND delivery decisions.  Again, make it attractive.  Be sure you have a minimum of three paragraphs.  A well thought out introduction, a body with content information and a conclusion.


Questions to consider : We learned about what is audience centeredness. Reflect on…how does audience-centeredness affect communication strategies? What steps would you take to adapt you writing and speaking to your audience?  


Introduction includes : (1) purpose/thesis, (2) hook (attention getting statement which can also be the purpose/thesis statement), (3) scope (the preview of what you will talk about and perhaps (4) why (detail the why you are writing – could link to purpose).


Body is the content.  (Most students when they think of writing they focus on content.  That is a part of writing; it’s not the whole event.) – think about how what you have learned may apply to what you do in your role at Brunswick and the company as a whole (do not repeat the description of the terms, rather address how might the new skills benefit your role and the company?)

Conclusion, in business, is mostly about goodwill.  Think of it as where to create the lasting impression.  In a memo format, it is most often a simple offer of further contact.  For example, ‘If you have additional comments or need further clarification, you may reach me at [email protected] or at 555.123.4567.” (use your own good will statement to show your writing style!)



Here is the email you received from your boss:

Hi (YourName),

Hope your trip is going well.

How is the training going?  Given what you are learning, how will you apply this information and make your team contributions and your team leadership better?

I look forward to your advancements in your team on the project.  In the meantime, enjoy Chicago.


Ms. Elena Brunswick


Brunswick Business Company

* The above names are fictional

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