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Assignment:

Read the attached case study and answer all of the questions below in a complete 1-2 pages paper. 1. Update the political legal and economic situations in Vietnam then select a product of your choosing and evaluate Vietnam’s potential both as a market and as a manufacturing site. 2. What if anything can western countries do to help improve the political climate for doing business in Vietnam? Give specific examples. 3. What problems might a company encounter while conducting marketing research in Vietnam? Explain your answer. 4. What is your perception of products labeled made in Vietnam? Do you think the type of products would play a role in forming your perception? If so, why?

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