BUS 620 week 4 assignment Ad Campaign

Ad Campaign


Read this week’s required article: “How Companies Can Get Smart About Raising Prices”. Retrieved from the Ashford University Library. In a three- to four-page paper (not including the title and reference pages): • Explain how to successfully get customers to pay more for your products. Reference the article in support of your response. • Explain how a specific pricing strategy will allow you to raise the price on your product successfully.


Ailawadi, K. L. (2013, Jul 21). How companies can get smart about raising prices; marketers too often do precisely the wrong things, alienating customers and getting little return. Here’s how they can do it right. Wall Street Journal (Online). Retrieved from the ProQuest database.

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