Attracting the Eyes of Viewers



Identify and create sensory elements of visual media communication to attract viewer attention.


You are a member of a committee at your child’s school. The committee has been assigned the task to design a flyer for the students to take home to their parents. The purpose of the flyer is to notify parents about the upcoming Field Day for all students. They have specified that it can only be one-page in length, and they have encouraged creativity to catch the eyes of the parents.

Several parents wish to participate, so the leader of the committee creates a fun flyer competition. She asks that each person creates his/her own flyer and create Talking points to persuade the committee to choose your flyer. The Talking Points need to be prepared so that someone could do a five minute presentation with your talking points. You also need to visually show the flyer and include an explanation in your talking points regarding why your flyer will best attract the eyes of the parents.

Since you are extremely creative, you know that in order to capture the parents’ attention and win this competition, you will need to use color, lines, balance, and contrast visual elements.

Reference Robin Landa Graphic Design Solutions 6th Edition

In your Talking Points, be sure to defend your visual choices to the other parents and members of the committee. You know that if you clearly explain why you chose each of these visual elements and how it best attracts the eyes of the parents, you could win this fun competition!

The Talking Points need to be prepared as if someone was going to talk for 5 minutes solely based on your talking points. So please attach a separate sheet of talking points and notes for the presentation 

Talking Points should be based on the Following Criteria

1. Analyzing effects of color on specified audience based on the Flyer you created.

2. Analyzing effects of lines on specified audience based on the Flyer you created.

3. Analyzing effects of balance on specified audience based on the Flyer you created.

4. Analyzing effects of contrast on specified audience based on the flyer you created. 

Also tie in your Talking Points with information from Robin Landa Graphic Design Solutions 6th Edition Chapters 3,6,8 and 9

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